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1501 The Evolution of the Soft Drink Industry. Investigates the soft drink industry from it's inception to present day. Details the major players and their rise to the top of this industry. Shows the importance of advertising and niche marketing which is particular to this industry. Gives examples of how soft drink companies used niche marketing to corner different sectors of the market. Reaches into the future of this industry and shows how this industry and it's responsibilities are changing. 9 pgs. 20 f/c. 11b.
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1510 New Marketing Strategy: Agricom Inc. This examines the way this California-based food processing company is doing business. A new marketing strategy is proposed by first looking at the strengths, weaknesses of the company. Problems and opportunities facing the company are also important in devising a new marketing strategy for Argicom Inc. 4.5 pgs. 0 f/c. 0b.
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2217 International Marketing: Coca-Cola & Pepsi. This paper traces the steps of both major cola manufacturers throughout the world and their war for world market dominance. 4.5 pgs. 10 f/c. 4b.
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2222 Consumerism in American Society. This paper explores the role advertising has played in American consumerism. 5 pgs. 2 f/c. 2b.
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1578 A Complete Marketing Program For a New Product: The IBM Aptiva Pentium III. This paper addresses all the necessary issues in an effective marketing program from identifying the market to its implementation. 18 pgs. 13 f/c. 4b.
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1641 Marketing Plan: Common Interests.com. This marketing plan introduces a new service on the Internet. This service brings people with common interests together. All aspects of a marketing plan are including in this marketing plan. 12.5 pgs. 0 f/c. 0b.
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1718 Engineering Management in fast growing companies. This paper details the future management trends towards hiring Engineers in management positions. 11 pgs. 11 f/c. 11b.1718 Engineers Management.doc$98.45Advertising, Marketing, Management 250 1719 A Brief History of Black Holes.This paper will consider the idea of the black hole in scientific contexts, as a way to illustrate how science and culture work together to produce what we understand as Knowledge about the universe. 4 pgs. 6 f/c. 4b.
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